Competitive Advantage

After I learn Competitive Advantage(CA), I feel CA is a very important criteria to all organization to survive. Why I say like that? It is because all the organization will facing the same problem since globalization happen in this world. When Dr. Nur Naha teach about this topic, I notice that Information Technology (IT) is playing a important role for competitive advantages. According to Lengnick-Hall & Lengnick-Hall (2006), HRIS can increase the speed of information transactions. Beckers & Bsat (2002) claims that HRIS also can increase the competitiveness by improving HR operation and management processes.

To succeed, a business must develop strategies to counter these forces such as:

• · Rivalry of companies within its industry
• · New entrants into an industry and its market
• · Substitute products that may capture market share
• · Bargaining power of customers
• · Bargaining power of suppliers

Dr. Nur Naha let us do a activities to discuss the strategies according specific field. I am quite enjoy the activity because I can know the idea of my coursemate and each of us sharing idea, and I can learn more after the activity. This activity also let me realise that as a student, we cannot all depend on the note given by lecturer, however, we need to know the things that happen around us and know somethings about each field.

For examples: Laptop/PC market such as Sony Vaio, Acer, Toshiba, Lenovo, Apple……

These brands of laptop tend to try to attract their customers, for Sony Vaio, they try to make the laptop looks beautiful and many choices of colour. However, for Acer, they tend to sell their laptop at the lowest price with latest processer. Lenovo and Toshiba is well known as good quality. If we just depend on the note, we will not know about the different of each brand's. After the lecture, I feel that it is important to learn the things around us, such as the IT, electronic , chemical, medical, education, food manufacturer, and others.

reference:

Beckers,A.M., & Bsat,M.Z.(2002). A DDS classification model for research in human resource information systems. Information Systems Management, 19(3),41-50

Lengnick-Hall, C.A., & Lengnick-Hall, M.L. (2006). HR, ERP, and knowledge for competitive advantage. Human Resource Management, 45(2),179-194